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实战:B2B生态体系搭建及团队建设
倪海燕运营之术发布时间:2021年01月04日 09:16:03

(WANGJINGSHEXUN)ZHUYAOFENXIANGYIXIAJIGEBUFENNEIRONG:

YI、SHENGTAITIXIDEJIANSHEQIANTITIAOJIAN;

ER、WOMENDESHENGTAIHEZUOFANGXIANGYIJISHENGTAIHUOBANDEFENLEI;

SAN、SHENGTAITUANDUIDEJIANSHE。

四、生态合作案例介绍及成效

WU、SHENGTAIHEZUOZONGZHI

PART 01

生态体系的建设前提条件

GERENRENWEIDAJIANSHENGTAISHIXUYAOYIXIEQIANTITIAOJIANDE:

SHOUXIAN:QIYECHANPINHUOFUWUZAIXINGYENEIYONGYOUYIDINGDELINGXIANDIFANG。BIRUQIANYANJISHU,RENWUWOYOU,BIRUWENDINGKEKAO,BIRUCHANPINLINGHUOKEYUGELEIYINGYONGRUANYINGJIANYOUXIAOJICHENG,ZHEIYANGNENGBAOZHANGSHENGTAIHEZUOGUOCHENGZHONGJISHUDERONGHE。

QICI:ZAIXINGYEZHONGYONGYOUYIDINGSHULIANGJIDEYONGHUJILINGYUNEIDELONGTOUYONGHU,ZHEIYANGDEMUDESHIBAOZHENGCHANPINZAISHICHANGPUSHIXING,WEIRAOYONGHUZUYIGOUJIANYONGHUGONGYINGSHANGFUWUSHENGTAIQUAN;YIWEINIZHIYOUZUGOUDEYONGHUZHICHENGCAINENGHUODESHENGTAIHUOBANDEXINLAI,SHENZHIYOUGONGTONGFUWUDEYONGHU,HEZUOSHIJIUYOUYONGHUWEINIBEISHU,JIANGDIXINRENCHENGBEN。

ZUIHOU:JIUSHIMUQIANQIYESUOCHUDEXINGYEDESHICHANGQIANJING,ZHUYAOCONGZHENGCE、SHICHANGXUQIU、DENGJIAODUKAOLV,RUMINJIESUOCHUDEANQUANXINGYE ,XINCHUANG、YUNDENGDENGYIXILIEWEIRAOXINJIJIANYINGYONGDEXINGYEJILINGYUDOUKEYIKAOLVSHENGTAITIXIDEJIANLI。

JIYUYISHANGSANGEQIANTITIAOJIAN,WOMENKAOLVZUOSHENGTAI,YEXUDAJIAHUIJUEDEQIGUAIYIWEISHENGTAIJIBENSHANGDOUSHIDACHANGZAIZUO,BUGUANQIYEGUIMORUHEDOUKEYIDAZAOZIJIXINGYENEIHUOZHELINGYUNEISHENZHICHANYENEIDEYIGESHENGTAITIXIDE。GEYOUGEDEDAFA,GUIMOTIXIBUSHIJUEDINGSHIFOUNENGDAZAOSHENGTAIHUANJINGDEWEIYIYINSU。DANXIFENCHANPINQIYE,ZAISHENGTAITIXIJIANSHESILUSHANG,KENDINGYEYAOYUDACHANGYOUSUOQUBIE,DACHANGGENGPIANXIANGYUJISHUSHENGTAI,JISHUFUNENGZHANBIJIAODA,TAMENJIBENSHANGDOUSHISHURUJICHENGSHENGTAIBIJIAODUO ,QINGXIANGYUZUODADANGAO,GEGESHENGTAIHUOBANSHITADANGAODEYUANCAILIAO,ERWOMENXIAOCHANGGENGDUODEJIUSHISHUCHUQU,CHENGWEIGEGEHUOBANSHASHOUJIANKONGBIAOXIANG,XIAOQIYEHAIYOUGEYOUDIANJIUSHIJIZHILINGHUO,KEYIJISHIPIPEINEIWAIZIYUANKUAISUXIANGYINGHUOBANXUQIU。

WOMENZUOSHENGTAIDEMUDEYOULIANGFANGMIAN:DIYIJIUSHITONGGUOSHENGTAIHUOBANDEHUXIANGHEZUOKUAISUJINGZHUNHUOKE,DIER,WOMENXIWANGTONGGUOSHENGTAIHEZUOJIANGDIWOMENDEXIAOSHOUCHENGBEN。

比如我们在前期和拥有共同客户的供应商之间产生一些连接的话,那自然而然我们也能共同与用户沟通,同时我们也能借助伙伴供应商的力量与资源,引进一些合适的产品,让我们的存量客户能享受到更多的安全或者信息化的增值服务,从而达成我们与合作伙伴的共赢,也就是说,依靠我们的产品输出来提升合作伙伴的市场竞争力,从而也可以通过相对比较低的成本管控来提升我们自己的品牌影响力和行业知名度。

ZHEIXIESHIQINGZUOHAOLEYIHOU,WOMENJIUKEYIKAISHIZHESHOUQUGANLE,NEIZHEILIMIANJIUSHEJIDAOYIGEWENTI:SHENGTAIZENMEQUJIAN?YEJIUSHISHUOWODESHENGTAIFANGXIANG,WOMENZHONGDIANZAIYEWUSHENGTAI,ZHENDUIWOMENXIANYOUYOUSHIXINGYEDEYONGHUDEGONGYINGSHANG(YOUDIANAOKOU,ZIXIDU),LINGYIGEJIUSHI,ZHENDUIWOMENZANSHIHAIMEIYOUSHENGENGDEBUFEN,YEJIUSHIWOMENKEHUZHONGNEIXIENENGFUGAIYIDINGCHAYIHUACHANGJINGDEGONGYINGSHANG。

另一方面,生态团队需要对我们的产品做一些分析,因为我们的产品装在每一台终端电脑上,它是具备特殊属性的,比如它要和所有的信息化产品做一个集成,从而来保证系统数据的落地加密,同时也因为产品适配性强的特性,我们可以和所有的信息化厂商之间建立连接,这一点也为我们快速建设生态系统提供了基础。

ZUIHOUWOMENYIJINGDUIXIANCUNYONGHUZUOLEYIGESHULIHEFENXI,NEISHENGTAITUANDUIXUYAODUIGEGEXINGYEYONGHUDEGONGYINGSHANGYEZUOCHUSHULI,CONGERQUEDINGSHENGTAIHEZUODEDAGAIFANGXIANG。

PART 02

生态合作方向以及生态伙伴的分类

MUQIANWOMENSHEXIANGDESHENGTAIHEZUOFANGXIANGDAGAIYOUJIDALEI,DIYILEISHISHUCHUSHENGTAI,DIERLEISHISHURUSHENGTAI,DISANLEIJISHURENZHENGSHENGTAI。SHURUSHENGTAIJIUSHIMINJIEYINJINYIXIECHANGJIAHEZUO,FENGFUZISHENCHANPINXIAN,JIHUOCUNLIANGKEHU,ZENGJIAYEJIJIZENGQIANGKEHUZHANXING,JISHURENZHENGSHENGTAIMUQIANZHUYAOHAISHIXINCHUANGSHIPEIJIKEHUGONGYINGSHANGZHIJIANSHIPEIHUREN,KEYISHUOSHIZUOWEIMINJIESHUCHUSHENGTAIDEYIGESHENGTAIHUOBANZIYUANCHI。

WOXIAMIANJIANGZHONGDIANJIESHAOSHUCHUSHENGTAI,ZHUYAOJIUSHIMINJIECHANPINFUNENGJIHUOBAN,RANGTAMENGENGYOUJINGZHENGLI,RANHOUZHEIXIECHANGSHANGNI,ZHUYAOYOUZHEIYIXIEFENLEI:

1、安全生态:

SHUJUANQUANCHANGSHANG:ZUOANQUANCHANPINDAJIADOUZHIDAOBATAZUOWENDINGKEKAO,SHIXUYAOHENZHANGDESHIJIANDEDEJISHUJILEIHEJIZUGOUFENGFUDEYINGYONGANLI,ERMINJIEZAISHUJUJIAMIZHEIGEXIFENLINGYUZHONGYINGGAIYESHIQIAOCHULE,SUOYIWOMENZHEIGESHIHOUJIUSHINAWOMENDECHANPINQUJITADESHIHOU。KEYIRANGTAKUAISUDEZHANLINGSHICHANG,KEYIRANGTAMENCUNLIANGKEHUZUOYIGEHENHAODEJIHUO。JIUSHISHUOLINGWAIYIKUAIJIUSHISHUOCONGHUOQUDERANGTADELIRUNZUIDAHUA,YINWEITAJIBENSHANGYUANLAIDEQIANQIDEXIAOSHOUCHENGBENDOUYIJINGJINQULE,NEIGENGDUODEHAISHIXIANGMUDEYEWUCHENGBEN,SUOYISHUODUIYULAOKEHUDECUNLIANGKEHU,TAMENKEYICHANSHENGYIGEFEICHANGHAODEYIGEJIHUO。

TOUBUANQUANCHANGSHANG:ZHEIYIXIEGEXINGYESHICHANGZHANYOULVDOUHENGAO,JIBENZHEIYIXIEANQUANCHANGSHANGDEYUANZEZHIYAOKEHUYOUXUQIU,BUGUANWOYOUMEIYOUCHANPINDOUSHIYAONAXIADE,SUOYITAMENDOUYOUZIJIDESHENGTAITIXI,ZAICHANPINXUANXINGSHANGYAOQIUYEHENGAO,YIBANDOUGENJUTAMENCHANPINGUIHUALAI,BINGJINXINGCHANPINDEYANGECESHIRENZHENG,ZUIZHONGMIANXIANGSHICHANG;XIANGMUYEHENDA,CHANPINXIANFENGFU,JUJIAOBUZU,XUYAOYIXIEHEXINCHANPINZUOWEIXIANGMUKONGBIAOXIANG。

CHUANGXINXINGANQUANCHANGSHANG:HAIYOUYILEIANQUANCHANGSHANGJIUSHICHANPINJISHUQIANZHANXINGHENHAO,ZIJIYOUYIDINGDEKEHUZIYUAN,DANZISHENCHANPINYINGYONGBUGOU,XUDUOKEHUZANSHIBUXIANGCHANGSHINEIKEYINAWOMENCHANPINZUOWEIYIGEQIAOMENZHUAN,YUKEHUJIANLIBIJIAOHAODELIANJIE。

2、业务生态

YEWUSHENGTAIZHUYAOSHIGEXINGYEDEXINXIHUACHANPINJIEJUEFANGANTIGONGSHANG。

如我们优势行业制造业设计院行业:比如敏捷用户的供应商 OA \MES\CAD等等,因为大家接触的部门以信息中心为主,在这一些伙伴开拓的过程中我们实施和服务团队一般会给与比较多的资源提供,因为有时候会做一些接口开发以以及产品适配等,我们一般先和厂商做技术融合和对接,再各自做技术培训,区域销售进行拉通,一般我们会先我们总部所在地的江苏区域销售之间进行拉通,再同步进行产品技术融合,企业业务及技术队伍都有个概念,经常开拉通沟通会等等,其实到真正项目落地也有个比较漫长的过程 。

3、信创生态

XINCHUANGSHENGTAIJIUSHIZHIXINCHUANGLINGYUXIANGGUANDECAOZUOXITONG、ZHONGJIANJIAN、BANGONGRUANJIANDENGCHANGSHANG。

ZHUYAOYUXINCHUANGLINGYUXIANGGUANDECAOZUOXITONG、ZHONGJIANJIAN、BANGONGRUANJIANDENGDABUFENCHANGSHANGWANCHENGJIANRONGSHIPEI,FABULIANHEJIEJUEFANGAN。YUXIANGGUANSHENGTAIHEZUOHUOBANZHANKAISHENDUHEZUOJIAOLIU,GONGTONGXIESHOUZAIXINCHUANGLINGYUJINXINGCHUANGXINYUFAZHAN,WEIYONGHUTIGONGGENGJIAWANZHENG、YOUZHI、ANQUANWENDINGDECHANPINJIEJUEFANGANYUFUWUTIXI。

4、方案集成生态

WOMENXIWANGTONGGUOYUHEZUOHUOBANGONGTONGCHANCHUJIEJUEFANGAN,CONGERTIGONGCHAOYUEKEHUYUQIDEFUWU。ZHUYAOSHIMIANDUIMEIYOUDULICHANPINDETEYIJIJICHENGSHANGHEQUYUJICHENGSHANG,JIUSHITIGONGCHANPINZHENGTIJIEJUEFANGANNARUTAMENZHENGGETIXIZHONG,TISHENGGONGSIYEJI。

PART 03

生态团队的建设

WOMENQIANQIZAIZUOSHENGTAIDESHIHOU,JIBENSHANGJIUSHIWOYIGERENZAIZUOZHEISHI,RANHOUZAIZHEIGEGUOCHENGLIMIAN,WOCAIZHUJIANDEXINGCHENGLEYIXIESHENGTAIDECELVEHESILUYIJITUANDUIDEJIANSHEFANGXIANG。MUQIANWOMENDERENHAIMEIYOUWANQUANDAOWEI,ZAIZHEILIWOYEXIWANGYOUGENGDUOHESHIDEXIAOHUOBANJIARUWOMENZHEIGETUANDUILIMIANLAI。WORENWEISHENGTAITUANDUIDERENDEHUA,XUYAOJUBEIJIFANGMIANNENGLI,DIYIDIAN,CHANPINRENZHI;DIERDIAN,SHICHANGYISHI;DISANDIAN,ZHANLVEGUIHUA;DISIDIAN,XUEXINENGLIJIXIEDIAONENGLI。

JIANDANSHULIYIXIAYAOQIU,SHOUXIAN,WOXUYAOSHENGTAITUANDUICHENGYUANDUIWOMENQIYEZISHENQINGKUANGYOUYIGEQUANMIANDEFENXI,BAOKUOWODECHANPIN,TADESHICHANGFANGXIANGDENGDENGXIANGGUANDESHICHANGQINGKUANG。BIRUSHUO,MINJIEHEXINYEWUNENGLIZHUYAOSHIZAIZHIZAOYEHESHEJIYUAN,DANSHIWOMENDECHANPINNENGLIBUJINXIANYUZHEIXIEXINGYE,WOMENHAIZAIWEIJIAN、JINRONG、DANGZHENGLIMIANYOUBIJIAOGUANGFANDEYINGYONG,ERQIEWOMENYEJILEILEHENDUOCHAYIHUADECHANGJING,NEIWOMENDESHICHANGFANGXIANGXIANGDUIERYANJIUHUIBIJIAOMINGQUE。

DIERXUEXINENGLI ,SHENGTAIHESHICHANGYIYANGYOUYIXIEGUDINGDEGONGZUOTAOLUN,DANGENGDUODESHIHOUSHIBUDUANSHIYINGBIANHUADIAOZHENGGONGZUOJIEZOUHEJIHUA,SUOYIXUYAOWOMENSHENGTAIRENYUANXUEXINENGLIHENQIANG,XISHOUHAODESHICAOJINGYANJINXINGNEIBUZHUANHUANYIJIZAIGONGZUOZHONGBUDUANDEZONGJIEXINGWEIHESHIDESHENGTAITUOZHANFANGFALUN。

WOMENDUISHENGTAITUANDUIXIAOHUOBANDEYAOQIU,YIYAOQINFEN,BIRUWOBABIERENDEFANGANNAGUOLAI,WOBANGTAQUZHENGHE,RANHOUBAWODEFANGANXIEDAOTADEPPTLIMIANQU,ZHEIYANGZIJIUSHISHUO,ZAIQIANQIDESHIHOU,NEIZHEIGESHIHOUJIUKUAIRENYIBULE,NEIYOUKENENGTAGENYONGHUQUGOUTONGDESHIHOU,YINWEIDAJIADOUXIGUANXINGDEWOYOUSHENMEWOMAISHENME,DANSHIRUGUOZAITADEPPTZAITADEFANGANLIMIANYOUWODEFANGANDEHUA,NEITAZIRANERRANTAJIUHUIQUTUIWODECHANPIN,SUOYISHUONI,QINFENWORENWEIHAIMANZHONGYAODE。

团队协调能力及团队配合度,因为我们生态工作呢,是公司未来战略的重要发展方向,总经理力推的,所以我们整个团队从研发、技术、方案、商务我们都是全方位支持,重点伙伴安排专人对接,他们对这个工作很支持,我们生态部门可以调用公司一切资源去做各类支撑,基本上各部门都有专门对接人,第一时间反馈与响应,当然遇到具体项目的时候我们都会安排区域行业销售跟进,及时梳理项目动态配合伙伴落地,商务部门会对项目进行资源调配及进度把控。所以也希望新加入的小伙伴能融入我们的协作氛围,与大家一起推进我们的生态工作。

PART 04

生态合作实践及具体成效

我就用A公司来代替目前我们合作很好的生态伙伴吧,A公司是国产产品行业龙头企业,我是通过一个行业市场活动和他们分管销售的副总认识的 ,交流发现各自重叠用户不少,双方在会场听了各自的介绍都有眼前一亮的感觉。

BAIFANGQIANWOMENDAGAISOUJILEQIYEDEKEHU、MUBIAOKEHUQUNTIYIJIZAIKEHUQIYEDEYINGYONGBUMEN、PINGJUNDANXIANGMUHETONGEDENGGUANJIANXINXI,ZHAOCHUDEHEZUOGUANJIANDIANSHIGEZIYOUYIXIEHEXINYONGHUKEYIHUXIANGYINJIANXIA。

初期沟通时我觉得更多的是做数学题,就是和伙伴分析他的业务模式,他的客户,他的客户如果有20%增购我们产品可以带来多少收入和利润等等,数字一算大家都有种相见恨晚的感觉,马上就开始开干了,培训、方案、销售交流会、区域交流会、联合市场活动等等轰轰烈烈但执行一段时间后发现收效甚微,报备客户都很少 。

DANGWOMENSHUANGFANGZUOXIALAIGOUTONGJIAOLIUZENMEBAZHEIJIANSHIGENGHAODELUODI,FAXIANWOMENYUANLAIDEFANGSHIGENGDUOSHIDAILIMOSHI,GONGSINEIBUYEMEIYOUXIAOSHOUZHENGCECIJI,YEMEIYOUZAILAOKEHUKAIZHANTUIGUANG,ZHIYOUXINKEHUYOUXUCAICHANSHENGYIXIEBAOBEI,ZHENGTIJIUSHISHUANGFANGZHIJIANJIANLIBULEZHANXING,YEWUXIANJIEHEFUWUYEBUGOU,SUOYIWOMENZHONGXINSHULILEHUOBANGONGSIDEXUQIU:YEJIZENGZHANGXUQIU、LAOKEHUZHANXINGZENGQIANGXUQIU、XIAOSHOUGERENSHOURUZENGZHANGXUQIU、XINCHANPINGONGNENGJIANYIXUQIU、GUDONGDUIQIYEXINCHANPINSHANGSHIXUQIUDENGGECENGMIANGEJIAODU,HUIZHILEHUOBANSHENGTAIHEZUOSUQIUTUPU,ZHONGXINZHAODAOKENENGHEZUODEDIAN:

1、 针对常规客户:将我们产品的明星功能分拆后纳入伙伴产品主线版本,作为他们产品的新功能模块用于老客户升级及新客户竞争控标项;

2、 双方建立商务、技术、销售联络地图,保证培训、服务、区域销售衔接环环相扣,所有业绩都作为销售业绩,和公司的业务考核模式一致,甚至给与额外奖励;

3、 GEZIKAIZHANPEIXUNBINGJINXINGKAOSHI,BAOZHENGDUIFANGJISHUNENGSHISHIGEZICHANPINJISHOUQIANJIAOLIU;

4、 ZHONGDAXIANGMUSHANGWUQUANCHENGZHUANGTAIGENJIN,XIEDIAOGEZINEIBUZIYUANBAOZHANGXIANGMULUODI;

5、 CHUQISHULICHUGEZIHEXINYONGHU5JIA,SHANGMIANGOUTONGJIAOLIUDUIFANGCHANPIN,KANLUODIJIHUI;

6、 MEIGEQUYUXIAOSHOUYAOBAOZHENG2GEYUEDANGMIANJIAOLIUYICI。

形成这样的共识后我们确定后各自签订知识产权保密协议、合作保密协议、商务协议并开展联合开发工作,最终产品赋能完成,之后开展产品培训、方案撰写、白皮书更改、报价策略等一系列工作 。商务环节中开展报备工作,项目统一报备总部,辖区销售负责配合跟进,每个辖区每个月都需要召开例行工作交流会,保障项目顺利推进。目前这家生态伙伴已经签约用户32家,通过新功能在市场竞争与主要竞争对手竞争的项目100%中标,因为同行产品同质化现象往往比较严重。

MUQIAN ZAISHENGTAIGONGZUOKAISHIBUDAOYINIANDESHIJIAN,WOMENYIJINGQIANYUESHENGTAIHUOBAN26JIA,CHANSHENGDINGDAN256JIA,XINZENGKONGBAIXINGYEKEHU13JIA ,CHANPINHURENZHENG31JIA。ZUZHIHUPEIXUN46CHANG(XIANSHANGPEIXUNWEIZHU)、QUYUXIAOSHOUXIANCHANGDUIJIEJIAOLIU30+,ZHENGTICHENGXIAOHAISHIBUCUODE ,DANSHICHANSHENGDESHUZICHENGXIAOHAIMEIDADAOYUQI,ZHUYAOSHIYINWEIITCHANPINQIANQITOURUBIJIAODUO ,MEIYIGESHENGTAIHEZUODOUXUYAOCHANPINJINXINGRONGHE。CHUSHUZICHENGXIAOZHIWAI,MEIYOUQIANYUEDEHUOBANWOMENYEXINGCHENGLEQUYUHEZUODEMOQI,SHANGJIHUTONG,SHICHANGHUODONGZIYUANGONGXIANGDENG。

PART 05

生态合作宗旨

WOMENRENWEISHENGTAIHEZUODEHAOYOUJIGEGUANJIANDIAN:KAIFANGLITA、ZHENCHENGFUWU、JISHIFANKUI。

DIYIJIUSHILITAXINLI,JIUSHISHUOWOMENDEZONGJINGLIYIZHIGENWOMENQIANGDIAOYAOCHIKUIXINTAI,SUIRANBUSHISHUOWOMENYAOZUOPEIBENMAIMAI,DANSHIWOMENHEZUODEXINTAISHIKAIFANGDE,BUZANGZHEYEZHE,WOMENXIWANGTONGGUOCHONGFENDEZIYUANGONGXIANGLAIGONGTONGHUOKEHUOLI,SHENZHIWOMENDIANHUAXIAOSHOUCALLCHUFEIWOMENYEWUDESHANGJIWOMENDOUSHIWUCHANGGONGXIANGGEIHUOBAN,YINWEIWOMENXIANGXINNIGONGXIANGLEDUIFANGJIUHUIDUINIKAIFANG。

RANHOUJIUSHIKAIFANGGONGXIANG,WOMENYEYUANYIBANGWOMENDESHENGTAIHUOBANDAILAIYIXIEYEWULIULIANG,SUOYINI,JIBENSHANGJIUSHISHUOWOMENDOUHUIJINXINGYIGEQUYUDEYIGESHENGTAISHIDIAN,NIBIRUSHUOXIANGMINJIEKEJI,ZONGBUZAIJIANGSU,NEIWOMENHUIZAIJIANGSU,RANGJIANGSUQUYUDEXIAOSHOURENYUANJIUSHIHEZHEIXIESHENGTAIHUOBANDEXIAOSHOUDOUHUIZHANGSHIJIANDECHANSHENGYIGELIANJIE,SUOYOUDEJIAOLIUHUIA,SHICHANGHUODONGADENGDENG,WOMENDOUSHIYIQIGONGXIANGDE,RANHOUWUBIRANGWOMENNENGCHANSHENGYIXIEXIANGGUANDEYIXIELIULIANGHEHEZUO。

BIRUSHUOXIANZAISHENZHIWOMENKEYIBAWOMENCHANPINDEYIXIEXIAOLIANGDEYIXIEGONGNENGFUNENGJIFEIANQUANDECHANGSHANG,RANHOURANGTAMENHETAMENDEYOUSHANGZHIJIANQUZUOSHICHANGJINGZHENGDESHIHOUNI,GENGYOUJINGZHENGLI,RANHOUTONGSHINI,JIUSHIWOMENZHEIGECHANPINDEHUA,NEIZHEILIMIANSHIJISHANGDUIYUJISHUDEYAOQIUDOUSHIFEICHANGGAODE,RANHOUXUYAOQUZUOJISHUDEJIAOHUSHIPEI,ZHEILIMIANTONGSHIYEYAOQIUSHUANGFANGDELINIANSHIBIJIAOYIZHIDE,YINWEIQIANQIDETOURUKENENGHUIBIJIAODUO,DANSHIYOUKENENGBUYIDINGNENGCHANSHENGXIANGYINGDEYIXIECHENGXIAO。

DIERGENI,JIUSHISHUOFUWUYAOZUOHAO,KEHUFANGHEQUDAOFANGBASHICHANGJIDAOWOMEN,NEIWOMENJIUXUYAOFUWUHAO,NIBUNENGJIBIERENDAILAIMAFAN,ZHEISHIWOMENDEYIGECHUZHONG,NAPAWOMENBIRUSHUOYOUXIEBUMANZU,WOMENBUZUO,DANSHIWOMENBUNENGJITAMENDAILAIMAFAN。BUTONGDESHENGTAILEIXING,DOUYOUBUTONGDEHEZUOSILU。

BIRUYOUXIEKEHUXUANXING,TAYIBANDOUHUIXUANXINGYENEIDEPAIMINGQIANSANDECHANPIN,RANHOUQUCESHI,ZAIXUANXINGGUOCHENGLIMIAN,TAHUIPANDUANNIGENTAZHIJIANDEYIGERONGHEDU,HAIYOUFUWUNENGLI,NEIWOMENJIUYAOCHONGFENDEPEIHE,SHENZHIZAISHANGWUTIAOKUANSHANGMIAN,YEBUXUYAOGUOFENYANKE,WOMENDEZONGZHIHAISHIFUWUHAOWOMENDESHENGTAIHUOBAN,RANHOUXIWANGTATONGGUOWOMENZHOUDAODEFUWU,GANSHOUDAOWOMENTUANDUIHENKAOPU,ZHEIJIBENSHANGSHIJIYUKEHUXUQIUDAOXIANGSHIZHEIYANGDECHULIFANGXIANG。

RANHOUHAIYOUYIXIENI,JIUSHISHUOKENENGZANSHIMEIYOUXUQIUDAOXIANG,DANSHITAMENQIYEFAZHANKENENGDAOLEMOUYIGEPINGJING,JIUZENGZHANGDESUDUBIJIAOMAN,NEIJIUXUYAOYINJINXINDEYIXIECHANPINLAIJIHUOCUNLIANGYONGHU,RANGZIJIGENGJINGZHENGLI,NEIZHEIYANGDESHENGTAINI,NEIWOMENKENENGHUIJITATIGONGYIXIEQINGLIANGHUADECHANPIN,RANHOURANGTAZAITONGXINGYELIGENGYOUJINGZHENGLI。LINGWAIWOMENYIZHIZAIJINGDAIHUAKAI,QIANQIBUYAOTAIGONGLI,BUYONGCAOZHIGUOJI,JIANCHISHIHENZHONGYAODE。SHENGTAIHEZUOZHENGTIYUANZE,JIUSHIZUNZHONGSHIJIAN,RANHOUYAODONGYEWU,RANHOUYAOMANZUHUOBAN,MANZUXUQIU,RANHOUCHIXUDEGOUTONG,CHIXUDEGONGXIANG。

最后我觉得及时的反馈跟进都很重要的,我们是针对生态伙伴安排专门安排了商务负责,建立伙伴联络地图,伙伴沟通机构及通道,商务每周对生态伙伴报备的项目与对方商务或业务沟通跟进,以便于第一时间匹配合适的资源,确保落单,也许有时候产品不完全满足,但及时反馈会让伙伴有底觉得这事可行。

YISHANGZHEISHIWOMENZUOSHENGTAIDEYIXIESILU,DANGRANMEIYIGEGONGSITADESHENGTAIFANGXIANGSHIBUTAIXIANGTONGDE,QISHISHENGTAIJIANSHESHIMEIYOUGUDINGDEMOSHIHEMOBAN,WOJUEDESHIWOMENYIZHISHIZAIMOZHESHITOUGUOHE,WOMENZAIQIANQIDESHIHOUYESHIXIANGWANCHENGHUOKEMUBIAO,HOULAIZAIHUOKEDEGUOCHENGLIMIANFAXIANJIUSHIBIERENZHISUOYIYUANYIBANGNIQUSHURU,YESHIKANZHONGLENIDEJIAZHI,SUOYIWOYIZHIRENWEISHENGTAISHIXIANGHUDE,JIUSHISHUONIQUEXIWANGBIERENFUNENGNIDESHIHOU,TONGSHINIYEYAOQUFUNENGTA,SUOYINI,WOMENZAIZHEIYIKUAINI,WORENWEIJIUSHISHUOWOMENDESHENGTAIDEHUOBANFANGMIANDEHUA,WOMENYIZHISHIFEICHANGKAIFANG,JIUSHIZHEISHIWOYIZHIZAIQIANGDIAODEJIUSHISHUOKAIFANGDEXINTAI。

DANGANGCAITIDAOZHEIMEDUODE,QISHICONGJIEGUODAOXIANGLAIKAN,QIANQIHENZHANGYIDUANSHIJIANNEISHIBUHUIYOUTAIDUODESHUZIJIEGUODE,NEIZHEIGESHIHOUNI,JIUSHISHUOYEXUYAOWOMENYOUYIGEXIANGDUIPINGHEDEYIGEXINTAI,CHIXUDEJILEIYEHENZHONGYAO,ZHEIYANGCAINENGXINGCHENGYIXIEQIESHIKEXINGDESHENGTAICAOZUOSILU。

网经社“电数宝”(DATA.tttfamily.com)电商大数据库”包含70+上市公司数据库、53+新三板公司数据库、150+独角兽数据库、200+千里马数据库、4000+投融资数据库以及10万+创业项目数据库,全面覆盖“头部+腰部+长尾”电商。适用于电商从业人员、研究人员、创投人士、政府人士、高校师生、商家卖家等,旨在通过数据可视化形式帮助了解电商行业,挖掘行业市场潜力,助力企业决策,做电商人研究、决策的“好参谋”。

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