(WANGJINGSHEXUN)2020NIANSHIWOLAIDAOCHUANGYEGONGSIDEDIYINIAN，YIQIEDOUSHIXINDE，XINYEWU、XINSHICHANG、XINCHANPIN。ZHEIYINIANMANGMANGLIULIU，ZUOXIANGMU、DINGCHANPIN，MEITAIDUOSHIJIANSIKAO。YIYUANFUSHI、WANXIANGGENGXIN，YUANDANQIJIANCHOUXIESHIJIANZONGJIELEYIXIAJINNIANSUIPIANHUADESIKAO，YIGEZHENZHENGDECHANPINFUZERENYINGGAISHIZENMEYANGDE？RUHECAINENGZAIJINGZHENGJILIEDESHICHANGZHONGHUODEZIJIDEYIXIZHIDI。

JINNIANDESIKAOKEYIZONGJIEWEI16GEZI：DUTEJIAZHI、SHENDUSIKAO、SHICHANGTILIANG、ZHENGHEZIYUAN。

01 独特价值

作为产品负责人一定要找到这个产品的独特价值，它（产品）是谁？从哪里来？要到哪里去?哲学上的灵魂三问，同样适用于一个产品，它来到这个世界一定要有它独特的使命，产品负责人要帮它找到这个独特的定位。

HUIGUIDAOBENZHI，YIGECHANPINDECUNZAIYIDINGSHIWEILEJIEJUEMOUGEWENTIHUOZHEMOULEIWENTI，ZHENDUIBDUANCHANPINJIEJUEDEJIUSHIYIGEJITISHISHIZAIZAIDEWENTI。KENENGSHIBEISHICHANGYANZHENGGUODECHENGSHUWENTI，YEKENENGSHIHAIWEIBEIYANZHENGDEXINWENTI，ZUOWEICHANPINFUZERENDIYIBUJIUSHIYAOZHAODAOWENTI。

DAJIADOUZAIJIEJUEWENTI，PINGSHENMENIDECHANPINKEHUGENGJIAXINLAI，RUGUOZHISHIZUOXIETONGZHIHUAHENYANZHONGDECHANPIN，HENNANCONGCHANPINCENGMIANSHENGCHU，RUGUOCHAOXIAJINGPINJIUNENGYING，CHUFEINIXIANLONGDUANLESHICHANG，NIZHIYAOZUOCHUQITACHANPIN70%DENENGLIJIUNENGDAJINQU，SHIJISHANGBIERENZUOLEZHEIMEDUO，YIDINGSHIYOUZIJIDUTEDECHANPINBILEI，ZHEIGEBILEIBUSHINIXIANGXUEJIUNENGXUE，SUOYICHANPINFUZERENCHULEYAOZHAODAOWENTI，HAIYAOZAIJIEJUEWENTIDEFANGFASHANGZENGJIAZIJIDUTEDEBILEI，ZHEIYANGKENENGZAIZHENGGESHICHANGSHENGTAIHUANJINGZHONG，ZHAODAOSHUYUZIJIDESHENGTAIWEI。

ZONGJIELAIKANYOULIANGZHONGZHAOXUNCHANPINDUTEJIAZHIDEFANGFA，DIYISHI“JIEJUELAOWENTI，BINGKUAISUJIANLIBILEI”、DIERSHI“JIEJUEXINWENTI，BINGZHUBUJIANLIBILEI”

XIANSHUODIYIZHONG，ZHEIZHONGQINGKUANGYIBANZAIXINGYENEIYIJINGYOUHENDUOCHENGSHUDECHANPINHECHANGSHANGZHANLEKENG，XIANGYAOZUOGECHANPINJINQU，DIYIBUJIUSHIXIANBABIERENDECHANPINXUEGEQIQIBABA，ZHISHAOGONGNENGCENGMIANKANCHAJUBUDA，RANHOUJIUSHIKUAISUZENGJIAZIJIDECHANPINBILEI，ZHEIGEBILEIHENDACHENGDUSHANGYAOKAOSHICHANGYOUSHIQUTUIJIN，ZIJIZAIZHEIGEXINGYELISHUYUTOUBUKEHUHUOZHEZHAODAOYIGETOUBUKEHUZUODAILI，ZHEIYANGCAIYOUKENENGRANGZHEIGETONGZHIHUADECHANPINJINQU。

SHICHANGBILEIZHEIGEDONGXIBIJINGBUSHICHANPINBENSHENDEDONGXI，CHUQIKEYIYONGZHEIZHONGJIANDANCUBAODEFANGFADAJINQU，YAOZHANGQISHENGCUN，HAISHIYAOCONGJISHUHEYEWULIANGWEIDUQUXIANGYOUMEIYOUKENENGKUAISUJIANLIZIJIDEBILEI。JISHUCENGMIANTONGCHANGSHIBIJIAONANDE，KESHIYIDANZHAODAOJISHUDETUPOKOU，ZHEIJIUSHIGEDASHAQI，KENENGHUIDIANFUXIANZAIDECHANPIN。LIYONGZIJIDEDUTEJISHUZHAODAOJIEJUELAOWENTIDEXINFANGFA，ZHEIGEJIUSHIJIANGWEIDAJI，BIRUAI、5GZHEIXIEXINJISHUDEBUDUANCHENGSHU。SHIBUSHIHUIDIANFUNIXIANZAIDECHANPIN。

DIERZHONGJIUSHIYAOZHAODAOXINDEWENTI、XINDECHANGJING，RANHOUKUAISUJIEJUEBINGTUIXIANGSHICHANG，ZHEIGEJIUSHIXIANFAYOUSHI，ZHUBUJIANLIYEWUBILEI，ZHEIGEYIBANDOUSHIXUYAOHENZHANGSHIJIANCAINENGJIANLIQILAIDE，XUYAOZAIYIGEXINGYESHENGENG5NIANYISHANG，SHENZHIGENGZHANGSHIJIANCAINENGCHUJIANCHENGXIAO。ZHANGSHIJIANJILEIJIANLIQILAIDECHANPINHUCHENGHE，JUYOUZHANGQIJIAZHI，HENNANBEIMOFANGHUOZHETIDAI。

02 深度思考

ZHISHIMOFANG、XIEFANGAN、ZUOGONGNENG、HUAYUANXINGHENNANZUOCHUYOUJIAZHIDECHANPIN，YOUSHIHOUNIGENBENBUZHIDAOWEISHAFEIYAOYOUZHEIMEGEGONGNENG，JIUCONGCONGMANGMANGZUOLE，DAODIJIEJUELESHENMEWENTI，SHUOBUQINGCHU，HETONGLEICHANPINBIYOUSHIZAINAYESHUOBUQINGCHU，ZHEIJIUSHUYUQINGDUSIKAO，QINGDUSIKAODETEDIANSHIXIANXINGSIWEI，ERQIECHANGJINGDETUIYANWANGWANGZHIKAOLVYIBU，ZHEIYANGDECHANPINHENNANYOUSHENGMINGLI， SHUYUTULAODEQINFEN。

CHANPINFUZERENGUIHUA、DINGYIYIGECHANPINYAOSHENDUSIKAO，YIGEMEIYOUJINGGUOSHENDUSIKAOZUOCHULAIDECHANPINBUZHIDEZUO。

SHENDUSIKAOYESHILITIHUADESIKAO，YAOBAYIGECHANGJINGYOUDIANJIMIANZAIDAOTI，BAIKAILE、ROUSUILETUIYANQINGCHU。

SHOUXIANSHIZONGXIANGSIKAO，YIGECHANGJINGCONGXUQIU、SHIYONGREN、DONGZUOZHUCENGDIJIN，JINXINGYANJINDETUILI，XINGCHENGCONGYIDIANKAISHIDESIKAOLIAN，RUCIJINXINGXUQIUFENXI，CAINENGBAXUQIUFENXIQINGCHU，WOYIQIANXIEGUOYIPIANWENZHANGJIAOXUQIUFENXIBABUFA，QISHISHUODESHIZONGXIANGSHENDUSIKAO。

QICISHIHENGXIANGSIKAO，ZHEIYIBUJIUSHIYAOZHAODAOXUQIUDEHENGXIANGGUANLIANYINSU，ZHEIGECHANGJINGDEWENTIJIEJUEHUIBUHUIYINGXIANGQITACHANGJINGERDAOZHIZHENGGEXITONGXIAOLVDEXIAJIANG，HUOZHEQITADEYIJINGSHIXIANDECHANPINGONGNENGHUIBUHUIHEZHEIGECHANGJINGCUNZAIJIAOCHA、YILAI、FUYONG，ZHEIYIBUDEZUOYONGDEJIUSHIJIANLICHANPINGUANXI，RENHEYIGECHANGJINGDEJIEJUEDOUSHIBUSHIGULIDE，ZAIYITAOCHANPINZHONGZENGJIAYIGENENGLIJINLAI，ZHEIGENENGLIXUYAOWANMEIDEHEQITANENGLIJIANLIGUANXI。

ZUIHOUJIUSHIDUOWEISIKAO，TONGGUOZONGXIANGHEHENGXIANGSIKAO，WOMENYIJINGJIANLIYIGEHENGZONGJIAOHUDEWANGZHUANGSIKAOMIAN，ZHEIGESHIHOUXUYAOZAIZENGJIAYIGEKANWENTIDESHIJIAOLAIYANZHENGZIJIDESIKAOJIEGUO。ZHEIGESHIJIAOJIUSHIWEIDU，WOMENZUOCHANPINDINGYIJINGCHANGXUYAOCONGCHANPINJINGLIDESHIJIAOTIAOCHULAI，BIRUCONGKEHUDEJIAODUZENMEKANZHEIGEGONGNENG，CONGYUNWEIDEJIAODUHUOZHEJINGZHENGDUISHOUDEJIAODUDENI？DANGRANZHEISHIRENDEWEIDU，HAIKEYICONGQITADEDEJIAODUQUTUIYAN，BIRUHAIKEYICONGSHISHIDEWEIDUQUKAN，GONGNENGDINGYIDEHENHAO，ZHENZHENGSHISHIDESHIHOUKENENGHUIYUDAOSHENMEKUN，ZHEIZHONGKUNNANNENGFOUTONGGUOWANSHANCHANPINQUJIEJUE？JIASHANGZHEIXIEZONGXIANGWEIDU，NIDESIKAOJIUBIANCHENGLELITIHUASIKAO，XIANGDUIRONGYIBAYIJIANSHIQINGXIANGTOU。

JINGGUOSHENDUSIKAOCHANPINJINGLIGUIHUAHUOZHEDINGYICHULAIDEJIUBUZHISHIYIGEGEBINGLENGDECHANPINGONGNENG，ERSHIYIZHENGTAOKEYIBIHUANDEDEJIEJUEFANGAN。YONGYUANJIZHUYIGEHAODECHANPINBUSHITIGONGYIXIECHANPINCANSHU，ERSHIWEIKEHULIANGSHENDINGZUODEJIEJUEFANGAN。

03 市场体量

SHOUXIANPAOGEJIELUNCHULAI，SHICHANGTILIANGDAXIAOBUTONGDUIYINGDECHANPINKENENGCHAJUFEICHANGDA。ZUOXIANGMUDESHIHOUMEIYOUZHEIZHONGGANJUE，WUFEIJIUSHIGENJUXIANGMUJINE、XUQIU、ZHONGYAOXINGJUEDINGRENLITOURUDEDUOSHAO。ZUOCHANPINJIUXUYAOZHONGDIANKAOLVZHEIGEBIANLIANG。

市场体量主要是指数据量、用户量和业务复杂度，都是供应链产品如果市场体量不同，对对应供应链产品的要求不同，体量越大对产品技术架构、场景覆盖能力、产品人员的素质要求都上升了一个指数，如果你是给运营商这么大体量的企业提供服务和给一个小微企业做个进销存系统完全就是两个概念。

SUOYIGENJUSHICHANGTILIANGDEBUTONGLAIDINGYIBUTONGDECHANPINJIUHUIXIANDEFEICHANGZHONGYAO，YAOXIANGGENGHAODEFUWUBUTONGTILIANGDESHICHANG，XUYAOCONGJISHU、SHUJU、YEWUCENGMIANJINXINGCHOUXIANG，FENCHUQINGLIANGJIHEZHONGLIANGJICHANPIN，KEYIGENJUXIANGMUTILIANGJINXINGLINGHUODAPEIHEZHENGHE。

04 整合资源

NIANJIYUEDAYUEYUEJUEDEZHENGHEZIYUANZHEIJIANSHIFEICHANGZHONGYAO，HENIANQINGRENPINTILI、PINCHUANGZAOLI、PINJISHU，GANJUEDOUBUNENGYINGGANGLE，YUESHIPIN，YUEHUIXIANRUDAONENGLIZHONG，YONGYUANZHINENGZAIYIGElevelTINGLIU，XUEHUIZHENGHEZIYUANJIUNENGRANGNICONGZHEIGEXIANJINGZHONGTIAOCHULAI，QUZUOGENGZHONGYAODESHI。

YIGEHAODECHANPINFUZERENYAOXUEHUIZHENGHEZIYUAN，GUANGKAODANDADUDOUHENNANYOUJINGZHENGLI，DUINEIZHENGHEKAIFATUANDUI、ZHIJIEZHUGUAN，RANGBUMENTIGONGJIGENGDUODEZIYUANJICHANPIN，TONGSHIKAOLVZHENGHEQITABUMENDECHANPINHEJISHUNENGLI，ZENGJIACHANPINJINGZHENGLI。DUIWAISHANGYOUZHENGHEDAILISHANG、KEHUZIYUANWEICHANPINTUIGUANG、SHISHITIGONGGENGHAODEZIYUAN，XIAYOUZHENGHEQITACHANGSHANGCHANPINNENGLIBUZUZIYOUCHANPINDUANBAN。

YOUSHIHOUWOMENYOUGEWUQU，HAOXIANGZHIYOUNEIXIEYOUZIYUANDEDALAOCAIYOUZIGETANZHENGHEZIYUANDESHI，QISHIBINGFEIRUCI，BUTONGCENGMIANYOUBUTONGDEZHENGHEDUIXIANG，ZIYUANDAXIAOBUTONG，FANWEIBUTONG，DOUKEYIZAIZIJINENGLIFANWEINEIJINXINGZHENGHE。GONGSICEOZUODESHIZHANLVECENGMIANDEZIYUANZHENGHE，CHANPINFUZERENZUODESHICHANPINCENGMIANDEZIYUANZHENGHE。

ZUOCHANPINZHENGHEQISHINANDUTINGDA，KANtitileNISHICHANPINFUZEREN，KESHIYANFABUGUINIGUAN、XIAOSHOUBUGUINIGUAN，QITABUMENNIGENGSHIMEIYOUGUANDEQUANLI，ZHEIZHONGQINGKUANGXIAYAOXIANGRANGZIJIZHENGHEZIYUANDEGONGZUOGENGHAODETUIJIN，JIUYAOXIANGBANFATISHENGZIJIDEZAIGONGSINEIWAIBUDEYINGXIANGLI，SHULIZIJICHANPINZHUANJIAXINGXIANG，YINGXIANGDERENYUEDUO，YUEYOUKENENGJIANGZIYUANZHENGHEDENENGLIFAHUIDAOJIZHI。

RENXINGDERUODIANLIYOUYIJUHUA：“SHIJIESHANGNENGGOUYINGXIANGTARENDEWEIYIFANGFA，JIUSHITANLUNTARENDEXUYAO，BINGGAOSUTARUHEHUODE”，ZHEIJUHUAWOGANJUEJIUSHIXIEJIWOMENZHEIXIEZUOCHANPINDE，NIDESUOYOUJIAZHIDOUZAIZHEIJUHUAZHONG。