(网经社讯) 随着春节的临近,白酒的销售旺季再次来临。北京青年报记者走访市场发现,即使是电商以及多家连锁商超在2020年12月集中投放了大量的平价茅台,但是在终端市场上,能买到的现货茅台酒价格仍在2800元以上。“上网抢茅台”成了一些网友近期每日的固定项目,而这也催生了黄牛的新业务——网上代抢茅台。
放量后也难买到
网上现抢茅台“高招”
BEIQINGBAOJIZHELEJIEDAO,MAOTAIJITUAN2020NIANDISIJIDUJIADALEZHIXIAOQUDAODETOUFANGBILI,YI1499YUANDEJIAGETOUFANGFEITIANMAOTAI4160DUN,ANZHAO1DUNYUE2124PINGJISUAN,DAGAIYOU883WANPINGPINGJIAMAOTAITOUXIANGSHICHANG,SHI2019NIANTOUFANGLIANGDE1.57BEI。
此外,茅台集团已经和68家直销渠道商建立合作,如家乐福、顺丰优选" target="_blank">顺丰优选等多个商家在2020年12月加入了平价茅台的销售阵营。原有合作的电商平台中,京东同月预计投放60万瓶,苏宁预计投放50万瓶,天猫平台投放超40万瓶。
DANBEIQINGBAOJIZHECHANGSHILEZAIDUOJIAPINGTAISHANGQIANGGOUPINGJIAMAOTAI,CHIXUJINYIZHOUDESHIJIAN,JIHUMEICIDOUSHIZAIDIANJIGOUMAIDECHANEIXIANSHIYIGAO“SHOUQING”。OUERTIAOZHUANDAOFUKUANYEMIAN,YESHIZAIHAIMEIYOUDANCHUZHIFUCHUANGKOUSHIJIUYIJINGXIANSHI“GOUMAIRENSHUGUODUO……”DAOZHIWEINENGCHENGJIAO。
有这一体验的不仅是记者,社交媒体上,不少网友称茅台越放量越难抢。数据显示,截至2021年1月3日,京东平价茅台预约人数超164万,苏宁近80万人。
YIXIEWANGYOUWEILEQIANGDAOPINGJIAMAOTAISHICHUBAIBANHUAYANG:YOUTUIJIANXIAOZHUNSHIJIANDEWANGZHAN,NENGBAWUCHAKONGZHIZAI0.1MIAO,YITIGAOXIADANDE“JISHIXING”;YOUGOUMAI“DIANZANSHENQI”LAITIGAO“SHOUSU”DE;YOUDE“JISHULIU”FENXIWANGLUOXINHAOCHUANBO“SHICHA”,YICESUANXINHAOCHUANSHUJIANDECHAZHI,CONGERFENXIDAODIYINGGAIHESHIDIANJIGOUMAIANNIUDE……ZAIZHEIXIEJISHU“JIACHI”DOUWEIGUOHOU,YOUXIEWANGYOUXIANGDAODEJIUSHIZHAOHUANGNIU。
防倒卖策略升级
黄牛买一手茅台空间被压缩
“WOSHIZHAOHUANGNIUBANGQIANGDE,YONGWODEZHANGHU,YIPINGJIAJIA300YUAN,HAISHIBISHICHANGBIANYIHAODUO。”SHIMINZHAOXIANSHENGBIAOSHI,ZIJIWEILEQIANGMAOTAI,TEYIBANLEDUOGEDIANSHANGDEHUIYUAN,DANHAISHIMEINENGQIANGDAO,YANJIANJIUYAOGUOJIE,YUSHIXIANGDAOLEZHAOHUANGNIU。
“网上代抢maotai,仅需260元”,“抢到付款,临时改主意,我也可以收”,“600元代抢,东哥平台,保证抢到”,“稳定0秒下单”……打开二手交易平台和一些社交软件的茅台讨论区,可以看到很多上述内容的帖子。北青报记者注意到,这些代抢茅台的黄牛大多出价每瓶代抢费用260元到600元不等。
SUIZHEFANGZHIHUANGNIUDAOMAIMAOTAIDECELVEJINYIBUSHENGJI,DUOJIAYUMAOTAIHEZUODEPINGTAIDOUQIDONGLEYIDUANSHIJIANNEIXIANGOUYIJIGOUMAIZHEXUYAOYOUYIDINGMENJIANDEZHENGCE,ZHEISHIDEHUANGNIUNENGMAIDAOYISHOUPINGJIAMAOTAIDEKONGJIANDADABEIYASUO,DANZHEIBINGBUDAIBIAOTAMENJIUMEIYOUSHENGYIKEZUO。
HUANGNIUQUNTIDECUNZAIYUMAOTAISHICHANGJIANYILINGSHOUJIAHESHICHANGZHONGDUANJIAGEJUDADECHAJUBUWUGUANXI。BEIQINGBAOJIZHEJINQIZOUFANGSHICHANGFAXIAN,ZAIMAOTAIDEZHUANMAIDIAN,1499YUANDEPINGJIAMAOTAI“WUHUO”,ERZAISHOUDESUOWEI“NIANFENJIU”,JIFEIDANGNIANCHANMAOTAIDEJIAGEZEJIEJIN3000YUANDAGUAN。YIXIEZHURU1.5LHUO3LGUIGEDEDANGNIAN53DUFEITIANMAOTAIZHEHE500mlDANJIASHENZHICHAOGUO3000YUAN。
DUIYUYIXIEJINGXIAOSHANGLAISHUO,RAOGUOMAOTAISHEZHIDE“MENJIAN”,YI“LAOJIU”DEMINGYIJIANGYUANBENYINGPINGJIAXIAOSHOUDEMAOTAICUNSHANGYINIAN,JIUNENGYOUFANBEIDESHOUJIAHEJIBEIDELIRUN,YINCIDUI“CHAOMAOTAI”LECIBUPI。
代抢软件泄露个人隐私
制售者触犯法律
BEIQINGBAOJIZHEZAIYUDAIQIANGHUANGNIUGOUTONGZHONGFAXIAN,SUOWEI“DAIQIANG”BIXUYONGWEITUORENBENRENDEZHANGHU,ZAIDAIQIANGQIJIAN,ZHEIYIZHANGHUHEMIMABIXUJIAOJIHUANGNIU。YOUYUDABUFENHUANGNIUBUNENGBAOZHENGYICIJIUQIANGDAO,YOUZHOUQIZHANGDEXUYAOYIDAOLIANGZHOUSHIJIAN,YINCIZAIQIANGGOUQIJIANKEYISHUOZHANGHUHEMIMAYIZHIZHANGWOZAIHUANGNIUSHOUZHONG。ZAICIQIJIAN,HUANGNIUKEYICHAKANDAOGAIZHANGHUSUOYOUXINXI,BAOKUOSHOUJIANRENXINGMING、DIZHI、LIANXIFANGSHIDENGYINSIXINXI,ERBUFENPINGTAIZHANGHAOHAIYOUCHUZHIYIJIJIFENDUIHUANGONGNENG。
DUIYUBEIQINGBAOJIZHETICHUDEJIAOCHUZHANGHAOMIMABUTAIANQUANDEYILV,BUFENHUANGNIUBIAOSHI,KEYICHURANGQISHIYONGDEQIANGGOURUANJIAN,BINGQIEBAOJIAOBAOHUI。RUANJIANDEJIAGEYUDAIQIANGFEIYONGCHABUDUO,YOUDEHAILVEDIXIE。
不过,北青报记者注意到,安徽省公安厅经侦总队曾发出公开提示:消费者进行网购时,要选择合法、正规网站,尽可能不使用秒杀器等非官方的外挂软件。警方表示,通过“网购秒杀器”进行竞拍,用户必须提前输入银行账户及密码,秒杀成功后再用秒杀器进行付款。而不法分子正是利用这一特点,将秒杀器捆绑上“支付宝劫持木马”,或者将木马程序直接伪装成秒杀器,以“免费秒杀、急速秒杀”等宣传内容,诱惑用户点击下载被病毒木马捆绑了的安装包,致网民电脑中毒,后被植入远程控制、网银盗号病毒,最终导致银行卡信息泄露,卡内资金被不法分子盗取。
而制售这类软件更是已经触犯法律。2017年,太原市迎泽区人民法院宣判了一起抢购软件案,三名抢购软件的制作者、销售者因“提供侵入、非法控制计算机信息系统的程序、工具罪”被判处有期徒刑并处罚金。
措施
茅台集团:加快反黄牛系统研发,线上平台增强防控技术
DUIYUFANHUANGNIU,2020NIAN12YUE21RI,MAOTAIJITUANDANGWEISHUJI、DONGSHIZHANGGAOWEIDONGBIAOSHI,JIANGJIAKUAIFANHUANGNIUXITONGYANFA,QIANGHUALIANFANGLIANKONG;JIANLIHUDONGJIZHI,JISHISHOUJISHICHANG“DIYISHOU”XINXI,LAOLAOBAWOGONGZUOZHUDONGQUAN。MUQIAN,MAOTAIHEZUOFANG,RUXIANXIASHANGCHAOTONGGUOHUIYUANZHI、YUYUECHOUQIANDENGFANGSHIGUIBIHUANGNIUDANG;GEGEXIANSHANGPINGTAIYEFENFENZENGQIANGFANGKONGJISHU,TONGGUOTIGAOGOUMAIMENJIAN、LANJIEYICHANGPILIANGGOUMAIDINGDANYIJIQUANLIANLUJILUMAOTAIJIULIUXIANGDENGFANGSHIYOULIDAJI“CHAOMAOTAI”QUNTI。
对于茅台市场价格问题,监管部门也罕见地点名茅台。2020年12月24日,市场监管总局表示,元旦、春节正是名优白酒售卖的节日,要密切关注茅台等名酒的价格,加大对重点企业和商品的检查力度。
CIQIAN,SHICHANGJIANGUANZONGJUZHAOKAIQUANGUOMAOTAIJIUJINGXIAOSHANGDAIBIAOXINGZHENGZHIDAOHUI,HUIYIDUIZUOHAOMAOTAIJIUDENGGAODUANBAIJIUSHICHANGJIAGEJIANGUANGONGZUO,YOUQISHIYUANDAN、CHUNJIEQIJIANDEJIAGEJIANGUANGONGZUOTICHUSIDIANYAOQIU:TIGAOZHENGZHIZHANWEI,LUOSHIHAOQIYESHEHUIZEREN;CHENGXINJINGYING,GONGTONGHEHUMAOTAIJIUPINPAI;YAOYOUHUAMAOTAIJIUSHICHANGZIYUANPEIZHI,JIJITANSUOJIANLIKEXUEHUA、JINGZHUNHUA、CHANGTAIHUA、KECAOZUOHUADEMAOTAIJIUXIAOSHOUXINMOSHI;YAOQIANGHUAXINGYEGUANLI,TUIJINSHEHUIGONGZHI。